http://profitable.productlaunchmanagement.com Product Launch Management With David Walsh Beginning To End Wed, 07 Oct 2009 19:04:25 +0000 http://backend.userland.com/rss092 en Now, some people will be thinking, do I what in my launch...? Monogue or Dialogue.... Yeah, Monogue or Dialogue.... Is your communication one way (monologue) or 2 way (dialogue)? Most communications that are sent out are in fact Monologue.  This is why email open rates are declining. It's not only because we are inundated ... http://profitable.productlaunchmanagement.com/do-you-monologue-or-dialogue-in-your-product-launch/ There is a saying "The money's in the List".  And for the vast majority of people and businesses, this is quite true.  This way of thinking has worked in the past, and will work in the future.  But only somewhat. People today are becoming more and more savvy.  They're not persuaded ... http://profitable.productlaunchmanagement.com/do-you-build-a-list-or-create-raving-fans/ Have you really thought about who your Ideal Target Market is? If they were to walk up to you, would you recognize them? When I talk to clients and ask them who their product is for, they usually start describing their potential clients with the words "Everyone who..." or "Anyone who...".  ... http://profitable.productlaunchmanagement.com/who-is-your-ideal-target-market/