Do You Monologue Or Dialogue In Your Product Launch?

Now, some people will be thinking, do I what in my launch…?

Monogue or Dialogue….

Yeah, Monogue or Dialogue….

Is your communication one way (monologue) or 2 way (dialogue)?

Most communications that are sent out are in fact Monologue. This is why email open rates are declining. It’s not only because we are inundated with emails from all angles, but those emails that we do get are just one way communications.

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Do You Build A List Or Create Raving Fans?

There is a saying “The money’s in the List”. And for the vast majority of people and businesses, this is quite true. This way of thinking has worked in the past, and will work in the future. But only somewhat.

People today are becoming more and more savvy. They’re not persuaded by the “Hard Sell” and they don’t buy when they’re forced. People hate to be sold to, but love to buy – mostly on their terms.

Marketers today try to wow each other with the size of their lists and look to get status by the number of people they’ve managed to put into a database…

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Who Is Your Ideal Target Market?

Have you really thought about who your Ideal Target Market is?

If they were to walk up to you, would you recognize them?

When I talk to clients and ask them who their product is for, they usually start describing their potential clients with the words “Everyone who…” or “Anyone who…”. It’s at this point that I stop them immediately and quickly correct them in the error…

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